Amazon UAE vs Noon.com: A Seller's Guide
UAE sellers often face the choice between Amazon UAE and Noon.com — the two dominant ecommerce platforms in the region. This comprehensive comparison will help you make the right decision for your business.
Traffic & Customer Base
Amazon UAE attracts approximately 50 million monthly visits, while Noon receives around 30 million. Amazon has the edge in raw traffic, but Noon's customer base skews more locally and tends to be highly loyal to the platform. Noon also dominates in Egypt and Saudi Arabia, giving regional sellers an advantage.
Commission Fees
Amazon UAE referral fees range from 5% (electronics) to 15% (books), with most categories at 10%. Noon commissions are similarly structured at 5–15%, though Noon often runs promotional reduced-commission periods for new sellers.
Fulfilment Services
Amazon offers FBA (Fulfilled by Amazon) — a mature, reliable service with same-day delivery in Dubai for Prime members. Noon's FBN (Fulfilled by Noon) is a strong alternative with competitive storage and fulfilment fees. FBN also offers free storage for the first 30 days.
Our Recommendation
For most UAE sellers, we recommend starting on both platforms simultaneously. Amazon offers higher traffic but is more competitive. Noon offers easier entry and strong promotional opportunities. EcomHandler manages both platforms for clients to maximise total marketplace revenue.