Fulfilled by Noon (FBN): The Complete Guide
Fulfilled by Noon (FBN) is Noon's end-to-end fulfilment solution that lets sellers store products in Noon's warehouses and have Noon handle all picking, packing, shipping, and customer returns.
How FBN Works
1. Ship your products to Noon's fulfilment centres in Dubai or Abu Dhabi.
2. Noon stores your inventory and lists it as "Fulfilled by Noon" on the marketplace.
3. When a customer orders, Noon picks, packs, and ships within 24 hours.
4. Noon handles all customer service and returns on your behalf.
FBN Fees
FBN charges three fee types: a commission on each sale (8–15% depending on category), a fulfilment fee based on product weight (AED 4.50 for under 500g, up to AED 12 for over 5kg), and a monthly storage fee of approximately AED 0.50 per kg.
FBN vs FBP (Fulfilled by Partner)
FBP means you handle fulfilment yourself from your own warehouse. FBN products get priority placement and the "Noon Express" badge, which significantly improves conversion rates. For most sellers with consistent stock levels, FBN produces better results.
Getting Started
Contact our team at EcomHandler to handle your complete FBN onboarding, including warehouse shipment preparation, labelling requirements, and listing optimisation for FBN eligibility.